RSS is rapidly becoming a "must have" for a proper search engine optimization. But what exactly is RSS?
RSS or Rich Site Syndication (or Really Simple Syndication Nike Vapormax Suisse , depending on who you ask) is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows the display of articles on third party websites, RSS newsreaders, and the like, enabling easy distribution of a website's content across the Internet. It is a form of content syndication Nike Air VaporMax KPU TPU Femme Rose Blanche Suisse , using distribution lists, hyperlinks and the like to generate interest in (and traffic to) your website.
RSS has existed for several years, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.
Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.
This is perhaps the most important feature of RSS. RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.
These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day. Major search engines have determined that the relevancy algorithm historically used to rank pages does not result in the most accurate results - and as such have added to the equation an algorithm based on a website's "freshness".
A simple analogy helps explain the logic behind this recent change in ranking algorithms. If you were to do a search for the keyphrase "war on terror", you would likely pull up a huge amount of articles. Let's take two articles for the purpose of simplification. Let's say both articles contain the phrase "war on terror" the same number of times, have the same number of inbound links, and all else is the same between the two articles. The only difference between the two is that one article was written a year ago and the other was written yesterday. Which one would be more likely to contain the information for which you are looking?
Well Nike Air VaporMax Plus Homme Tutte Noir Suisse , using the relevancy algorithm, both articles appear equally relevant. However, they really aren't, because obviously the newer article is more likely to contain the information which you seek. This is why the search engines have added a freshness component to their ranking schemes - in an effort to provide the best results to their users, they should provide not only relevant articles Nike Air VaporMax Plus Triple Noir Homme Suisse , but "fresh" articles as well. Therefore, nowadays, the most recent article (or most recently updated website) would be listed before the less recent article (or less recently updated website), all other factors being equal.
Does this make sense? It should - and you should now be able to understand why a proper search engine optimization will include the use of fresh content such as an RSS feed, in addition to an optimization for keyphrase relevancy.
3. RSS Feeds Result in More Frequent Spidering
One thing I nev脙茠脝鈥櫭冣€犆⑩偓鈩⒚兤捗⑩偓聽脙垄芒鈥毬⑩€灺⒚兤捗嗏€櫭兟⒚⑩€毬吢∶兤捗⑩偓拧脙鈥毭偮玶 anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot Nike Air VaporMax Plus Homme Jaune Noir Suisse , my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.
What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.
How does this benefit you as a marketer?
Well, for example Nike Air VaporMax Plus Homme Noir Hyper Bleu Suisse , let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.
Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.
But, since your site has RSS feeds, it gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.
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